Buying your first vehicle is a monumental milestone, especially if you are also navigating the journey of settling into a new country. At West Coast Ford, we understand that establishing yourself in Canada involves many "firsts," and we are dedicated to ensuring that your first vehicle purchase is a smooth, transparent, and rewarding experience.

Our First-Time Buyer and Newcomer Program is specifically designed to help those with no prior Canadian vehicle-buying experience get behind the wheel of a brand-new Ford. Whether you are an international student, a foreign worker, or a first-time driver, we offer the financial support and expert guidance you need to make an informed decision.

The Incentive: How We Match Your Ambition

The core of this program is a significant financial boost provided by Ford of Canada. We believe in rewarding your hard work and investment in your future.

The $1,000 Advantage

  • Down Payment Matching: Ford of Canada will match your eligible down payment up to a maximum of $1,000.

  • Recent Enhancement: We are proud to announce that the incentive has recently been increased from $500 to a maximum of $1,000.

  • Flexible Redemption: You have the choice to use this offer directly as a down payment toward your contract or receive it as a rebate cheque from Ford of Canada.

  • Program Extension: We have extended this national program through June 30, 2026, giving you more time to find the perfect vehicle.

  • Single-Use Benefit: This offer is redeemable once per eligible customer on a maximum of one vehicle purchase.

  • Tax Considerations: Please note that taxes are payable before any savings or rebates are deducted from the total.

Are You Eligible?

This program serves two distinct groups of drivers who may face unique challenges when seeking traditional automotive financing.

Have questions? Connect with our team at West Coast Ford.

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Newcomers to Canada

If you have recently moved to Canada, you may not yet have a deep credit history in the country. This program is designed to look beyond that. You are eligible if you hold any of the following status documents:

  • Landed Immigrants: Must possess a Permanent Resident Card.
  • Foreign Workers: Must possess a valid Work Permit.
  • International Students: Must possess a valid Study Permit.

First-Time Buyers

Even if you have lived in Canada your entire life, your first major purchase can be daunting if you have never financed a vehicle. You qualify for this program if:

  • No Prior History: You have no prior automotive finance history on your credit bureau.
  • Clean Credit: You have no derogatory credit, which includes having no current delinquent accounts.
  • Debt Limits: You have no accounts with past delinquencies exceeding 90 days.
  • Financial Health: You have no repossessions, foreclosures, or bankruptcies on your record.
  • Charge-off Threshold: You have no charge-offs greater than $500.

Eligible Vehicles: Find Your Perfect Match

The First-Time Buyer and Newcomer Program applies to some of Ford's most versatile and popular New models.

Eligible Vehicles



2025 Models include Escape, Bronco Sport, and Ranger.

2026 Models include Escape, Maverick, Bronco Sport, and Ranger.

Raptor models are not eligible for this incentive. Non-Raptor models only.

Shop Eligible 2025 Model Year

Shop Eligible 2026 Model Year

Vehicle Spotlight Updates

Enhanced Eligibility: Both the Escape PHEV and the Ranger have recently been added as eligible vehicles for this program.

2025 Maverick Update: Please be aware that as of March 3, 2026, the 2025 Maverick has received a Final Settlement Payment and is no longer eligible for this program.

Future Models: Eligible 2027-Model vehicles will be added to the program as they are introduced throughout the year.

Service & Demo Units: Certain service loaners and prior demonstrators are eligible for program benefits once they are taken out of service and sold as used vehicles.

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    Financial Requirements and Credit Standards

    While this program is designed to be inclusive, Ford Credit maintains high standards to ensure your long-term financial success.

    Income and Affordability

    Verifiable Income: You must provide proof of monthly income.

    Comprehensive Coverage: Your income must be sufficient to cover the vehicle payment, ordinary living expenses, and all other outstanding debts.

    Ford Credit Exclusivity: A Ford Credit contract (either purchase or lease) is a requirement for this program.

    Down Payment Minimums: For retail contracts, vehicles eligible for the rebate program require a minimum of $500 cash down payment and the $500 rebate, totaling a minimum $1,000 down payment.

    Security Deposits: Standard security deposits are required for all retail lease customers.

    Operational Readiness

    License Verification: All customers must have a verified, valid driver's license.

    Mandatory Insurance: You must purchase all required insurance to operate the vehicle prior to taking delivery.

    Non-Transferable: The vehicle must be purchased or leased and registered directly in the name of the First-Time Buyer or Newcomer.

    Professional Standards and Transparency

    West Coast Ford adheres to strict guidelines to protect our customers and ensure the integrity of the program.

    Credit Decisions: Please note that meeting the program qualifiers does not guarantee automatic approval. Standard credit decisions remain at the discretion of Ford Credit.

    Record Keeping: We are required to maintain all records related to your transaction, including photocopies of your eligibility documentation, for at least two years.

    Audit Compliance: Our records are subject to audit by Ford Motor Company to ensure every incentive is paid correctly and fairly.

    Frequently Asked Questions

    About The First-Time Buyer & Newcomer Program

    Can I combine this with the Ford Graduate Rebate?

    Can I combine this with the Ford Graduate Rebate?

    No, this program is not combinable with the Ford Graduate Rebate.

    What happens if I have an account that is 30 days past due?

    What happens if I have an account that is 30 days past due?

    While the program allows for minor past history, you cannot have any current delinquent accounts. Additionally, no account can have a history of being more than 90 days past due.

    Are commercial vehicles included?

    Are commercial vehicles included?

    This program is intended for personal retail and lease contracts. It is not combinable with the Commercial Fleet Incentive Program (CFIP) or Commercial Upfit incentives.

    How long do I have to claim the incentive?

    How long do I have to claim the incentive?

    Claims must be submitted within 90 days of the vehicle sale date to the end user.

    Can I combine this with the Ford Graduate Rebate?

    No, this program is not combinable with the Ford Graduate Rebate.

    What happens if I have an account that is 30 days past due?

    While the program allows for minor past history, you cannot have any current delinquent accounts. Additionally, no account can have a history of being more than 90 days past due.

    Are commercial vehicles included?

    This program is intended for personal retail and lease contracts. It is not combinable with the Commercial Fleet Incentive Program (CFIP) or Commercial Upfit incentives.

    How long do I have to claim the incentive?

    Claims must be submitted within 90 days of the vehicle sale date to the end user.

    Contact West Coast Ford Today

    If you have any questions or concerns regarding your eligibility or the vehicles available, our team is here to assist you.

    Start your journey with West Coast Ford, where your first drive is just the beginning!

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